Butlins Holiday Park, Minehead

Brief: A family-friendly activity for half-term entertainment

Butlins were in need of a family-friendly activity that would appeal to guests while their funfair was being refurbished during a busy half-term period.

They decided a roller rink was the perfect solution, since it is an activity than can be enjoyed by the whole family and would keep their visitors entertained.

Solution: Roller rink set up and hire by Roller Magic

Butlins approached us, the market leader for roller rink hire. They were already familiar with our company, as we have provided them with roller rinks on a number of occasions at their resorts around the country. This time, the rink was to be located inside the Skyline Pavilion by the centre stage at their Minehead location.

The 21x8m (168m2) sized red and black rink could hold 63 skaters at one time. The skaters booked sessions of an hour of action packed excitement. The skate changing marquees provided the perfect skate distribution area, where the skates were stored in pigeon hole boxes.

The roller disco set-up and lighting rig was also supplied by us, creating a fun atmosphere in fitting with Butlins’ overall feel. We also provided staff to run the event on behalf of Butlins.

Benefits: Sold out sessions and a nostalgic experience

The client was extremely happy with the service provided by our team. In the space of half term week, over 6000 skaters took to the rink with every session completely sold out.

As well as simply being the kind of activity their visitors would enjoy, a roller rink from us also offered a nostalgic element for Butlins, as roller skating was popular at their holiday parks in the 1950s and ‘60s. This meant they were able to promote the rink as a fun throwback experience, not just an alternative to their closed funfair.

If you would like to discuss roller rink hire for a family attraction or event, get in touch.