Toyota Go Fun Yourself Roller
Challenge: Family-friendly entertainment for a product launch
Car manufacturer Toyota were launching a new car for the family market. To reach potential customers, they were looking for the perfect way to incorporate family-friendly entertainment into the brand activation event, something that would attract their target audience and give them an opportunity to introduce them to their new product.
Solution: Roller rink hire from Roller Magic
It was the all new Aygo they were launching - a small car with a fun personality, that is bold, agile and connected. Roller skating seemed the perfect fit for their launch event, taking place in Helensburgh, Scotland.
They approached us for roller rink hire, and we were able to provide a fully branded rink to advertise the new car at the event.
Benefits: Reaching a family audience and potential buyers
Having a roller rink at the brand activation event worked exactly as expected, attracting families over to the branded rink, which in itself was a great way to showcase the brand.
While children had a go at skating, the Toyota team had the opportunity to speak to parents, their ideal buyer, about the product itself. The event created a great buzz about the Aygo and generated interested from potential buyers.
Think a roller rink would be perfect for your product launch? Contact us today.