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Soy Luna - Disney
Roller Rink Hire

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Brief: Roller rink hire for brand activation

When the Disney Channel were launching a brand new TV show, Soy Luna, they asked us to provide roller rink hire for their brand activation events.

They would be touring cities in Belgium and the Netherlands throughout the summer holidays, promoting the show in various locations to a family audience.

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Solution: Branded roller rink for every event

We created a roller rink that was branded to showcase Soy Luna and Disney, and set this up at the first location of the campaign. Our team were able to show the Disney team how to transport and set up the rink, which meant that for the rest of the tour they did not rely on us to do so for them, simply returning it to Roller Magic once their campaign was over.

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Benefits: Perfect for reaching a family audience

The summer brand activation campaign was a success, with the roller rink drawing in families with young children, who would be interested in the show. They enjoyed their time on the rink, and were taking in the brand promotion that surrounded the rink.

Being able to transport and set up the rink themselves gave Disney flexibility too, since they were not reliant on us and could easily incorporate preparing the roller rink at each event into their own plans.

If you’d like to hire a roller rink for brand activation events, get in touch with us today.

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